A / organic searchranked
- 01Competitor Aservice page
- 02Competitor Bcategory guide
- outYour businessrelevant, outside page one
/aeo AI assistants
AEO for the tools answering your buyers directly.
measure the answer
We test when your business appears in AI-generated answers, identify the pages and outside sources behind those answers, then improve the gaps we can act on.
01 · what AEO means here
Measure the answer. Then work on the evidence behind it.
Answer Engine Optimisation (AEO) is the work of improving how a business appears when AI tools answer a buyer's question. It shares most of its foundations with good SEO, but adds a new measurement problem.
We build a fixed set of buyer questions around comparisons, recommendations and purchase decisions. Then we record who appears, which sources support the answer and what the tools get wrong or miss.
The work may include clearer service pages, stronger comparison content, corrected business facts, better profiles or relevant third-party coverage. The evidence decides the priority.
02 · one buyer question
The same decision.
Two different surfaces.
We do not imitate Google or ChatGPT interfaces. We show the useful distinction: who ranks, who gets named and which sources support the answer.
buyer question / sample structure“Who supplies commercial acoustic flooring in Auckland?”
B / AI answernot named
“Businesses commonly considered include Competitor A and Competitor C…”
source 01 / industry directorysource 02 / comparison articlesource 03 / supplier profile
Plain-English reading
Search visibility is present, but the useful page is not competitive enough to earn page one. The AI answer also relies on outside records and comparison sources, not only the businesses' own websites.
03 · where the evidence sits
Your website matters. So does the web around it.
Your pages
Services, products, comparisons, proof and structured facts.
Your records
Google Business Profile, directories, review sites and public listings.
Other sources
Industry sites, media, communities, lists and useful mentions.
next query
See what the tools say now.
The free Snapshot gives you the baseline before you decide whether there is work worth doing.