Run it yourself.
Take the Plan and go. It is built for exactly that, and we answer questions for 30 days after the debrief at no further cost.
no further cost · 30 days of questions includedquery: “what should we do to improve search and AI visibility?”
The Search Visibility Plan.
$3,500 + GST / two weeks
One end-to-end strategy showing where you stand, what needs to change and exactly how to work through it. Detailed enough for your team, developer or current agency to run without us. Guaranteed, or you do not pay.
01 · what you get
A complete strategy, not a list of recommendations.
- 01
Where you stand.
We test real buyer questions across Google and AI answer tools, review the website and record who appears, which sources get used and where your visibility is weak.
- 02
The strategy.
We set out what to focus on, what can wait and how the SEO and AEO work fits together. You get a clear direction, not a pile of disconnected fixes.
- 03
The implementation roadmap.
Every action names the page, buyer question, source, platform or profile it applies to, with its priority, effort, owner and place in the sequence.
- 04
The handover.
A one-hour walkthrough, the full working document and 30 days of questions. You leave confident about what needs to happen and how to run it.
02 · the implementation roadmap
Every action carries its reason.
This is the structure of a real action plan with the client details and metrics removed. It shows the shape of the work, not pretend results.
| Priority | Action + evidence | Owner | Effort |
|---|---|---|---|
| 01 / high | Upgrade the highest-opportunity service page.Evidence: An existing page earns impressions but does not yet compete for the main buyer questions. | content | 8-10h |
| 02 / high | Confirm technical claims before the rewrite.Evidence: Product details need client sign-off before they can support comparison content. | client + INCITE | 2h |
| 03 / medium | Build a pricing and cost guide.Evidence: Buyers search for cost information and the current site does not answer the question. | content | 6-8h |
| 04 / medium | Map internal links into the priority page.Evidence: Relevant supporting pages exist but do not yet reinforce the main commercial page. | SEO | 2-3h |
Structure adapted from an existing INCITE action plan. Client details and metrics are removed.
The Walk-Away Guarantee
Read it. Sit with it. Then decide if you pay.
- Every action names the exact page, query or platform it applies to.
- Priority order, with the effort and skills each action takes.
- Complete enough that your team, your web person or another agency could run it without us.
- Read it. Sit with it for a week. If you do not believe the previous standard is met, tell us within seven days of the debrief and you do not pay.
03 · implementation is separate
The Plan stands on its own. Then decide who implements it.
Your team runs it, we steer.
Your people do the work. We measure search and AI visibility each month, review what shipped and adjust the Plan quarterly.
Advise · $1,200/mo + GSTWe implement it.
Core and Full use the same method and priorities. Full includes more hours and output each month; Core moves through the roadmap more slowly.
Core $2,750/mo + GST · Full $4,250/mo + GST04 · the two weeks
Kickoff to debrief in ten working days.
Days 1-3
Baseline checks across Google and AI answer tools, with your buyer questions agreed.
Days 4-8
Competitor and source analysis, website and profile review.
Days 9-10
The Plan assembled, priority-ordered and effort-labelled.
Week 2 ends
The debrief. You have the document and 30 days of questions.
$3,500 + GST
05 · questions
Asked and answered.
Isn't this just an SEO audit?
An audit usually focuses on what is broken on your website. The Plan also measures what Google and AI answer tools show buyers, then connects those findings to specific work on your site and elsewhere.
Why would you sell a plan we can run without you?
Because that is the product. You are paying for the strategy, the detailed roadmap and the confidence to act. Implementation is a separate decision.
What do you need from us?
About two hours: one kickoff conversation, access to your Google Search Console and analytics, and answers to a short questionnaire about your buyers. We do the rest.
What if AI search changes next month?
The tools will keep changing. The Plan separates durable work from short-term platform changes, while Advise, Core and Full include recurring measurement.
Who actually does the work?
AI speeds up parts of the research, analysis and drafting. Strategy, prioritisation and final review stay with a senior search specialist.
not sure yet?
Start with the free Snapshot.
It is the first measurement pass before the full Plan.