Use the Plan with your team.
Brief your marketers, developer or existing agency from the roadmap. You keep the strategy and decide how to resource the work.
Implementation purchased separatelyKnow where to invest next
The Search Growth Plan.
$3,500 + GST · strategy + roadmap
Find where search can support your growth and put the work in order. You get the reasoning, priorities and practical next steps, ready to use with your team or with INCITE.
01 · what you get
A reason for the next investment.
Make decisions about search with a clear view of the opportunity and the work it will take.
- 01
The customer opportunity.
We start with the part of the business you want to grow and how those customers research their options. We examine your website, search performance, competitors and relevant AI answers to find where search can contribute.
- 02
The strategic priorities.
We assess which opportunities deserve investment, what is holding them back and what can wait. Google and AI search sit within one strategy, with different actions where the platforms require them.
- 03
The implementation roadmap.
Each priority names the work, its reason, the people involved and what needs to happen first. Your team can use it to brief content, coordinate with a developer and review progress.
- 04
The handover.
We take you through the strategy and working roadmap, discuss the trade-offs and make sure the next steps are understood. You keep the Plan and choose who implements it.
02 · the implementation roadmap
Every action carries its reason.
This anonymised structure shows how an opportunity becomes a piece of work. The reasons, responsibilities and effort estimates help your team put the strategy into practice.
| Priority | Action + evidence | Owner | Effort |
|---|---|---|---|
| 01 / high | Upgrade the highest-opportunity service page.Evidence: An existing page earns impressions but does not yet compete for the main buyer questions. | content | 8–10h |
| 02 / high | Confirm technical claims before the rewrite.Evidence: Product details need client review before they can support comparison content. | client + INCITE | 2h |
| 03 / medium | Build a pricing and cost guide.Evidence: Buyers search for cost information and the current site does not answer the question. | content | 6–8h |
| 04 / medium | Map internal links into the priority page.Evidence: Relevant supporting pages exist but do not yet reinforce the main commercial page. | SEO | 2–3h |
Adapted from an existing INCITE action plan. Client details and metrics removed. Example effort estimates describe these tasks, not a package allowance.
Leave knowing how to move forward.
- Understand which customer opportunities the strategy is built around.
- See why each priority matters and what can wait.
- Know the work, skills and dependencies involved in implementation.
- Have a working document you can use with your team, developer or another agency.
03 · your choice of delivery
Choose the support that fits your team.
Your people deliver. We guide.
Keep INCITE involved for specialist direction, review and measurement. Work through decisions with us as your team puts the Plan into practice.
$1,200/month + GSTHave us lead the work.
We agree the priorities, lead implementation and review the response. Choose Standard or Accelerated to suit the amount of work and support required.
Standard $2,750/month + GSTAccelerated $4,250/month + GST
Both delivery levels use the same strategic judgement and quality standard. Accelerated provides more delivery capacity; search outcomes develop on their own timeline.
Compare the delivery options04 · getting started
First, let’s understand the opportunity.
Discuss the fit
Tell us what you want to grow, what search work is happening and what your team can deliver. We’ll discuss whether the Plan is the right starting point.
Agree the scope
Confirm the business priorities, access, people involved and delivery schedule before research begins.
Build the Plan
Research the opportunity, assess the options and turn the priorities into a working roadmap.
Work through it
Review the strategy together, resolve questions and decide how to put it into action.
$3,500 + GST · one-off Plan
05 · questions
Before you commit.
How is this different from an SEO audit?
A website audit helps identify issues. The Search Growth Plan also examines your growth priorities, customer research and competitive position, then decides which work deserves attention. The roadmap connects the findings to a sequence your team can act on.
Can our existing team or agency use it?
Yes. The strategy and roadmap are yours to use with your team, developer or current agency. Implementation is purchased separately. Advisory is available when you want INCITE involved in direction and review while your people deliver.
What do you need from us?
Your business priorities, context about your customers and access to relevant search and analytics data. We will agree the inputs, factual reviews and people needed at the start, along with the delivery schedule.
What if we only need one thing fixed?
Then a focused scope may be the better choice. We discuss your situation before recommending the Plan. A known technical issue or a single page requirement does not automatically need a full strategy engagement.
Does the Plan guarantee growth?
The Plan gives you a researched strategy and a practical roadmap. Rankings, AI recommendations and commercial results depend on factors beyond our control. Ongoing work includes reviewing the response and adjusting priorities as evidence develops.
Who leads the work?
You work directly with a senior search specialist who leads the strategy, recommendations and handover. You can discuss the reasoning with the person responsible for it.
Let’s talk about your priorities
Give the next move a clear reason.
Tell us what you want search to contribute. We’ll work out whether the Search Growth Plan is a useful place to start.