The Search Growth Plan.
Find where search can help the business grow and put the work in order. You get the reasoning, the priorities and a to-do list, ready to use with your team, your developer or another agency.
What do you get?
A clear view of the opportunity, and the work it will take.
- 01
The customers you want to win.
We start with the part of the business you want to grow and how those customers research their options. We look at your website, your Google performance, your competitors and what AI tools say, to find where search can help.
- 02
What to do first.
We work out which opportunities are worth the money, what is holding them back and what can wait. Google and AI search sit in one strategy, with different actions where they need them.
- 03
The to-do list (roadmap).
Each task names the work, the reason, who should do it and what has to happen first. Your team can use it to brief writers, work with a developer and track progress.
- 04
The handover.
We take you through the strategy and the to-do list, talk through the trade-offs and make sure the next steps are clear. You keep the Plan and choose who does the work.
Every task comes with a reason.
This is how the to-do list looks, with client details removed. The reasons, owners and time estimates help your team brief and schedule the work.
| Priority | Task and reason | Owner | Time |
|---|---|---|---|
| 01 / high | Upgrade the highest-opportunity service page.Why: An existing page earns impressions but does not yet compete for the main buyer questions. | content | 8–10h |
| 02 / high | Confirm technical claims before the rewrite.Why: Product details need client review before they can support comparison content. | client + INCITE | 2h |
| 03 / medium | Build a pricing and cost guide.Why: Buyers search for cost information and the current site does not answer the question. | content | 6–8h |
| 04 / medium | Map internal links into the priority page.Why: Relevant supporting pages exist but do not yet reinforce the main commercial page. | SEO | 2–3h |
Adapted from an existing INCITE action plan, with client details removed. Time estimates describe these tasks, not a package allowance.
Right for you if
- You want to grow a particular service, product or market through search.
- You have a team, a developer or an agency who can do the work, or you want INCITE to.
- You'd rather spend on the right things than on more of everything.
Not right for you if
- You need one known technical fix. Ask us about a smaller piece of work.
- You want guaranteed rankings or AI mentions. No one can honestly promise those.
- You won't have anyone to act on the Plan for months.
Leave knowing how to move forward.
- Understand which customers the strategy is built around.
- See why each priority matters and what can wait.
- Know the work, skills and order involved.
- Have a working document you can use with your team, developer or another agency.
Run it without us, or your money back.
Walk-Away Guarantee. The Plan will be complete enough for your team, your developer or another agency to put to work without us. If you don't agree after the handover, tell us within 14 days and we refund the Plan fee in full.
To claim it, email team@incite.digital within 14 days of the handover. We refund the full Plan fee within 5 working days. No questions asked.
Want help putting it to work?
The Search Growth Intensive includes the full Plan, then four months of help putting the first priorities into action. It costs $2,000 a month + GST for 4 months ($8,000 + GST in total).
Plan fee credit. Start the Search Growth Intensive within 30 days of your Plan handover and the full $3,500 comes off the Intensive.
Compare the Plan and the IntensiveHow does the Plan work?
Tell us what you want to grow, what search work is happening and who can do the work. We'll tell you honestly whether the Plan is the right place to start.
Confirm the goals, access, people involved and schedule before research begins.
Research the opportunity, weigh the options and turn the priorities into a to-do list.
Go through the strategy together, answer questions and decide who does what.
Before you commit.
How is this different from an SEO audit?
A website audit helps identify issues. The Search Growth Plan also examines your growth priorities, customer research and competitive position, then decides which work deserves attention. The roadmap connects the findings to a sequence your team can act on.
Can our existing team or agency use it?
Yes. The strategy and to-do list are yours to use with your team, developer or current agency. With the standalone Plan, doing the work is separate. You can also choose the four-month Intensive, which includes the full Plan and help with the first priorities.
What do you need from us?
Your business priorities, context about your customers and access to relevant search and analytics data. We will agree the inputs, factual reviews and people needed at the start, along with the delivery schedule.
Is the Plan included in the Intensive?
Yes. The four-month Search Growth Intensive includes the full Plan and agreed priority implementation for $2,000 per month + GST for 4 months, totalling $8,000 + GST. There is no additional Plan fee.
What if we only need one thing fixed?
Then a focused scope may be the better choice. We discuss your situation before recommending the Plan. A known technical issue or a single page requirement does not automatically need a full strategy engagement.
Does the Plan guarantee growth?
No one can honestly guarantee rankings or AI recommendations, so we don't. What we guarantee is the Plan itself: it will be complete enough to run without us, or you get your money back. See the Walk-Away Guarantee.
Who leads the work?
Kieren Hyland, INCITE’s founder. He leads the research, the recommendations and the handover, so you can talk through the reasoning with the person responsible for it.
Ready to talk about your Plan?
Tell us what you want search to do for the business. Not ready yet? Get a free AI check.