Patch the holes.
Make sure search engines can crawl, understand and index the pages already there.
/seo search engines
SEO that still does the job.
technical / content / proof
Technical fixes, better pages and a content plan tied to the searches that matter to your business. Every action is documented, prioritised and measured.
01 · the work
Five parts, connected to one plan.
Every recommendation names the page, search, owner and priority.
See how we work01Keyword and query research
We map what buyers search before, during and after they compare providers. The result is a decision tool, not a spreadsheet of high-volume phrases.
02Content
We upgrade pages close to ranking and plan the missing pages your buyers need. Each brief names the search, the reader and the job the page must do.
03Technical
We find problems affecting crawling, inclusion in search indexes, speed and site structure, then give your developer exact fixes in priority order.
04On-page and structured data
Titles, headings, internal links and structured data help search engines understand each page and connect it to the rest of the site.
05Authority beyond your website
Links, reviews, listings and relevant mentions support the claims made on your own pages. We focus on sources that buyers and search tools actually use.
02 · annotated page proof
Show the page. Mark the useful changes.
A reviewed page proof is more believable than a generic technical-health graphic. Each note identifies the page problem and the buyer or search consequence.
example.co.nz / commercial-flooring
Commercial flooring
Flooring built for busy spaces.
Quality flooring products for commercial interiors.
123- 1The answer is too broad.
Name the environments, performance needs and product categories buyers compare.
- 2The proof is missing.
Add project examples, specification details and the outside standards that support the claim.
- 3The next step is unclear.
Give specifiers and buyers a direct route to samples, technical data or a conversation.
03 · how priorities are set
Fix the leak, then build the bigger bucket.
Build a bigger bucket.
Create and improve pages so the site can rank for more of the searches buyers use.
Check what changed.
Track rankings, clicks, leads and the work shipped against the starting point.
next step
Start with a measured baseline.
The free Snapshot shows what Google and AI answer tools say before you decide what to fix.