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SEO (search engine optimisation)

Help the right customers find you on Google.

SEO is the work of helping your business show up in Google's normal (unpaid) results when customers search for what you offer. We tie it to the customers you want and fix what matters first.

Sound familiar?

SEO is worth paying for when it fixes a business problem. These are the ones we see most, and what we do about each.

  1. 1
    You get traffic, but few enquiries.

    We find which pages bring visitors and why they leave, then fix those pages so they answer the buyer’s question and make the next step obvious.

  2. 2
    Competitors outrank you for your main service.

    We compare your page with the ones ranking above it, then close the gaps in content, page structure and links.

  3. 3
    You rank for searches that don’t bring buyers.

    We find the searches your customers actually use when they’re ready to choose, and point your pages at those.

  4. 4
    Google isn’t showing all your pages.

    We find what stops Google reading or indexing them, then give your developer the fixes in order of impact.

  5. 5
    Your Google Business Profile isn’t bringing in calls.

    We tidy your profile, categories, details and reviews so you show up in local and map results.

What does SEO work include?

Every recommendation names the customer question, the page, who does it and how important it is.

See how we work

  1. Customer and search research

    We find what your customers search for as they compare options and decide. You get a short list of searches worth winning, not a long list of high-volume phrases.

  2. Pages that answer the question

    We improve the pages closest to ranking for a valuable search and plan the information buyers are missing. Each brief names the reader, their question and what the page must do.

  3. Technical fixes

    We find problems that stop Google reading, indexing or loading your pages properly, then give your developer the fixes in order.

  4. Page basics

    Page titles, headings and links between your pages help Google understand what each page is about.

  5. Mentions on other sites

    Listings, reviews, links and mentions on other sites back up what your own pages say.

Common questions

All SEO and AI search questions

Get a plan for what to fix first.

The Search Growth Plan gives you the strategy and a to-do list in priority order before any work starts. Curious about AI search too? Get a free AI check.

Explore the Search Growth Plan Talk to Kieren