/pricing strategy + delivery
Start with the Search Growth Plan when you need direction. Then choose who implements the roadmap. The Snapshot is an optional focused first look.
01 · the buying sequence
The strategy, priorities and implementation roadmap that connect search work to the customers and opportunities that matter.
Your team, developer or existing agency implements the roadmap after the strategy is complete.
Your team implements while INCITE stays involved for direction, review and measurement.
INCITE leads implementation with one main roadmap priority moving at a time.
For a larger priority or two connected priorities that need more delivery capacity.
A focused first look at how your business appears in AI answers for selected buyer questions at a stated time.
02 · how the money works
Advisory and INCITE Delivery are month-to-month, with no exit fees or hidden setup charges.
The Search Growth Plan is a separate strategy. Implementation starts after it, through your team, Advisory or INCITE Delivery.
Standard and Accelerated use the same method, senior judgement and quality standard. Accelerated provides more capacity for a larger priority or two connected priorities.
Developer work, media spend, paid placements and other third-party costs are separate unless included in an agreed scope.
03 · questions
Advisory and INCITE Delivery are month-to-month, with no exit fees or hidden setup charges. The scope and next priority stay visible as the work develops.
The Plan sets the direction for ongoing delivery. If you already have a clear strategy or need a specific repair, we can discuss a focused scope before recommending a full Plan.
Run the Plan with your own team when you have the skills and capacity. Choose Advisory when you want specialist direction around work your team delivers. Choose INCITE Delivery when you need us to lead the implementation.
Both use the same method, senior judgement and quality standard. Standard keeps one main roadmap priority moving at a time. Accelerated suits a larger priority or two connected priorities that need more delivery capacity.
It records what appeared for selected questions at a stated time and identifies what may deserve a closer look. It is not a stable score, a complete diagnosis or an automatic recommendation to buy the Plan.
New Zealand and Australia for now.
It connects the business opportunity, customer questions and work sequence before implementation starts.