Work with the specialist, not an account manager.

SEO and AI search · Auckland, New Zealand

INCITE is an SEO and AI search agency founded by Kieren Hyland. It helps businesses work out where search can help them grow, then do the work.

Search work with the reasoning visible.

Most businesses don't need more search activity. They need to know which work is worth the money, in what order, and who is responsible for it.

INCITE starts with the customers you want to win, finds how they research across Google and ChatGPT, and puts the work in order. Choose the Search Growth Plan on its own, or work with us through the four-month Search Growth Intensive to build the Plan and put the first priorities into action.

Meet Kieren.

Kieren Hyland
Kieren HylandFounder, INCITE

Kieren Hyland founded INCITE and leads every client strategy, drawing on more than 12 years in digital marketing.

Before INCITE, Kieren spent 5 years at a leading independent New Zealand digital agency, running its Technical Marketing team across SEO, analytics, reporting and Google Ads. Kieren’s work spans SaaS, blockchain, B2B and B2C businesses, startups and infrastructure.

Kieren is a problem solver who likes to dig into the detail, then connect the dots between search data, customer questions and what the business needs next. Kieren also writes The Visibility Engine, a Substack about how search engines and answer engines decide what gets found.

Read The Visibility Engine

What people say about working with Kieren.

“He has a way of untangling the overlaps and tangles of multiple marketing efforts to ensure each is working towards the overall revenue growth goal.”

Matthew PeaceyCEO, FundTapManaged Kieren directly

“Kieren is always super helpful and knowledgeable with all things digital. He goes above and beyond and has delivered some great results for both brands on Google / Social Ads and improving SEO.”

Krissy DerrickCo-founder and Director, ModelettoClient

“He took ownership of projects, worked diligently on delivering good results and handled pressure well.”

Carter XiaoHalterWorked with Kieren on the same team

Who does the work?

Kieren leads every client strategy and is your point of contact, across SEO, AI search and the reporting that connects them.

AI tools and specialist workflows help with research, analysis and drafting. Kieren reviews the work before it reaches you, and you can talk through any recommendation with him.

INCITE is based in Auckland and works with businesses across New Zealand and Australia.

Talk to Kieren.

Tell us what you want search to do for the business. Not ready to talk? Get a free AI check.