Agree what you want to grow
We agree which customers, services or markets you want to grow, and what search needs to do for them.
Research first. Then the work.
We start with the customers you want to win, find out how they search and what they need to trust you, then put the work in order.
Google and AI search, one plan.
Customers still search Google. They also ask tools such as ChatGPT for comparisons and recommendations.
Much of the work helps with both: clear pages, a site search tools can read, and good mentions on other sites. What differs is how we check the results and where we look for gaps.
Four steps, in order.
Research how buyers choose
We study the questions, searches and sources that shape the decision across Google, ChatGPT and the wider web.
Build the Search Growth Plan
You get the strategy and a to-do list in priority order. Each item names the reason, who does it and what has to happen first. Your team can run it, or INCITE can.
Do the work and check what changed
Your team puts the Plan to work, or INCITE does through the four-month Search Growth Intensive. Either way, we check what changed and adjust the next priorities.
How do we report on progress?
During ongoing work, each report covers three things: whether the right customers can find you, whether they reach your site, and whether they get in touch. It ends with what to do next.
VisibilityCan the right customers find you? Where you show up in Google and in sampled AI answers, compared with the previous period.Then we decide which searches are improving and where you're still missing.
VisitorsAre the right people reaching the site? Which pages and searches bring visitors in.Then we decide whether those visitors fit and whether the pages answer their question.
EnquiriesIs it bringing in business? Enquiry numbers, read alongside your team's view of lead quality.Then we decide what to change in the pages, the tracking or the work itself.
When results fall short
We find the cause before repeating the same work. Visibility, visitors and enquiries each tell us something different.
AI helps with research. A person checks every recommendation.
We use AI tools for research, analysis and drafting where they help. Kieren reviews every recommendation before it reaches you.
Each one still has to fit your business, your customers and the evidence.
Start with a plan.
The Search Growth Plan is step one to three in a fixed-price package. Not ready? Get a free AI check.