Start with the growth priority
We define the customers, service or market you want to grow and the decision search needs to support.
/how-we-work method
A clear reason for every search priority.
Customer opportunity → strategy → delivery
We connect the business opportunity to how customers search, what they need to trust and the work that deserves attention first.
01 · the starting point
One search decision across Google and AI search.
Potential customers still search Google. They also ask tools such as ChatGPT for comparisons, recommendations and information they can trust.
The work overlaps. Clear pages, sound technical foundations and credible outside sources help across both. What changes is how we check the response and where we look for the gap.
02 · the four moves
From business priority to a working roadmap.
Research how buyers choose
We study the questions, searches and sources that shape the decision across Google, ChatGPT and the wider web.
Build the Search Growth Plan
Each priority names the reason, owner, dependencies and next action. Your team can run the roadmap, or INCITE can deliver it.
Deliver and review the response
Choose client-led delivery, Advisory, INCITE Delivery Standard or INCITE Delivery Accelerated. Standard keeps one main priority moving; Accelerated provides capacity for a larger priority or two connected priorities. Both use the same senior judgement and quality standard.
03 · know what the work contributes
Know what changed.
Decide what follows.
During ongoing work, we connect search visibility to useful traffic and enquiries. The report explains what changed and what that means for the next priority.
VisibilityCan the right customers find you? Review relevant searches and sampled AI answers, with the comparison period clear.Next decision Check which opportunities are improving and where the business is still being overlooked.
Useful trafficAre the right people reaching the site? Examine the pages and search queries bringing visitors to the business.Next decision Review the relevance of that traffic and whether landing pages answer the customer’s question.
EnquiriesIs the response supporting the business? Read enquiry data alongside your team’s feedback on lead quality.Next decision Check measurement, review the customer journey and adjust the work where needed.
When results fall short
We investigate the cause before repeating the same activity. Search visibility, traffic and enquiries tell us different things; the recommendation needs to account for all three.
04 · quality before delivery
Useful tools.
Accountable judgement.
We use AI tools for research, analysis and production where they help. The specialist leading your strategy reviews the recommendations before they reach you.
Every recommendation still needs to fit the business, the customer decision and the evidence available. The aim is useful output and clear feedback.
05 · keep the priorities useful
Review the work as the evidence changes.
During ongoing work, we agree what to deliver, who needs to be involved and how completion will be checked. We review the results and your business priorities together, so the next investment reflects what we have learned.
next step
Give the search opportunity a clear direction.
The Search Growth Plan connects your growth priority, customer questions and the work worth doing next.