Measure where you stand
We define real buyer questions, record Google visibility, run the AI tools and put competitors on the same baseline.
/how-we-work method
Measured first. Prioritised next. Visible throughout.
one baseline / one plan
We start with what buyers ask and what the tools say now. That gives us a baseline, a practical plan and a way to show whether the work changed anything.
01 · the starting point
One visibility problem across Google and AI answer tools.
Buyers still search Google. They also ask ChatGPT, Perplexity, Gemini and AI Overviews for comparisons and recommendations.
The work overlaps. Clear pages, sound technical foundations and credible outside sources help across both. What changes is how we measure the answer and where we look for the gap.
02 · the four moves
Four steps, with the working shown.
Fix what they read
We review the website, content, profiles and sources the tools rely on. The result is a list of specific gaps, not a generic score.
Work through the Plan
Each action names the page, query, source or profile it applies to, plus priority, effort and owner. Your team can run it, or we can.
Measure the outcome
We repeat the checks and report the outcome beside the work shipped. If something does not move, we say so and adjust.
03 · repeated-run measurement
A scoreboard
you can check.
AI answers can vary between tools and repeated runs. We keep the buyer questions fixed, compare competitors on the same checks and write the interpretation beside the numbers.
| Featured buyer question | Baseline | Month 2 | Month 3 |
|---|---|---|---|
| “Which supplier fits this project?” | absent | read | named |
What the checkpoint recordsWho appears. Your business, named competitors and how often each appears.Which sources support the answer. The pages, profiles and independent records the tools rely on.
Plain-English reading
The featured question moved from absent at baseline to read in month two and named in month three. That is a clear improvement on this question. The remaining buyer questions stay in the next checkpoint until the same pattern is repeated.
04 · honest interpretation
One screenshot is not proof.
Answers vary between tools and repeated runs. Keep the questions consistent, compare the rate over time and show what shipped beside the result.
05 · what we do not sell
Claims we will not make.
We sell work we can explain and measure. We do not sell a tactic simply because it has a new name.
Guaranteed placement
No provider controls whether an AI tool names or cites a business.
A screenshot as proof
One answer from one tool does not show a repeatable change.
A new file as a strategy
Technical additions can help specific tasks, but they do not replace useful pages and credible outside evidence.
Activity without a baseline
If we cannot show where you started, we cannot show that the work changed anything.
06 · the quality gate
AI speeds up the work. A senior reviews it.
We use AI tools for research, analysis and production where they help. Strategy, prioritisation and final review stay with a senior search specialist.
Nothing should reach a client or go live simply because a tool produced it. The point is more useful output and faster feedback, not more noise.
07 · the cadence
Measured regularly, not set and forgotten.
The tools and their answers change. We keep the buyer questions consistent, check them on a regular cadence and adjust the work when the evidence changes.
next query
Get your free Snapshot See where you stand first.
The Snapshot is free, human-reviewed and does not require a sales call.